Anjelica Bernadette Simeon Florendo

Focus

Luxury Lifestyle, Fashion, Beauty, Music, Film and Narrative, Digital Advertising, Technology

Skills

Campaign and Project Management, Client Management, Filmmaking and Production, Photography, Concepting and Storytelling, Pitching, Negotiation, Video Editing, Strategy and Implementation, Social Media, Marketing and Communications

Education

Ateneo de Manila University

BS in Management, Major in Communications and Technology Management, Minor in Philosophy

General Assembly

User Experience Design Bootcamp, Agile and Scrum Bootcamp, Digital Marketing Seminar, Customer Journey Mapping Seminar

Language

English, Tagalog

Social Creative Producer | Calvin Klein

New York, October 2022 - February 2023

  • Managed and simultaneously owned several motion campaign work streams across internal and external partners, including in-house creative and narrative teams, from concept to execution and delivery (Pre-Production to Post Production).

  • Partnered cross-functionally with multiple stakeholders including the Marketing team, Visual Merchandise team, Creative team, and Production team, to plan, communicate and adjust all creative and production needs.

  • Built budgets, bids, work orders, contracts, and timelines for social led campaigns managed.

  • Negotiated rates and bids with external partners and production vendors to source additional or outside resources when needed.

  • Consistently ensured that projects are completed, delivered, and posted efficiently and on schedule.

Producer | Nike, Jordan Brand

New York/Los Angeles/Portland, June 2021 - July 2022

  • Managed and simultaneously owned several campaign work streams across internal and external partners, including in-house creative and narrative teams from concept to execution and delivery.

  • Partnered cross-functionally with the Marketing, Visual Merchandise, Creative and Production teams to plan, communicate, and adjust creative and production needs.

  • Set up budgets, bids, contracts, and timelines for campaigns managed.

  • Negotiated rates and bids with external partners to source additional or outside resources when needed.

  • Consistently ensured that projects were completed, delivered, and posted efficiently and on schedule.

Video Producer, Freelance | Michael Kors

New York, March 2020 - April 2021

  • Managed and owned Summer 20, Fall 20, Holiday 20, Spring 21, Summer 21 video campaigns across editors, producers, clients, managers, and in-house creative teams.

  • Managed, coordinated and negotiated with clients and partners to source additional or outside resources as needed.

  • Collaborated with creative and art directors, and producers during the post-production process noting down creative and technical notes

    as needed, and being a thorough line from production to delivery.

  • Consistently ensured that projects were completed efficiently and were on schedule.

  • Determined and managed priorities with various suppliers and freelancers to be able to complete the campaign.

  • Set a precedent by creating a sustainable video post production process within the creative services team.

Executive Post-Producer and Studio Manager | Tribehouse Post

New York, April 2019 - January 2020

  • Responsible for the overall operations of the studio, including business development, budgeting, and partner collaborations.

  • Overlooked and managed all projects across editors, producers, clients, and brands such as louis vuitton, missoni, nike, adidas, michael kors, and l’oreal, and more.

  • Collaborated with directors, producers, and editors during the post-production process, providing both creative and technical notes as needed, and be a through line from preproduction to delivery.

  • Created bids and negotiated to get maximum profit per project for the studio.

  • Created schedules and ensured projects were completed efficiently and on time.

  • Determined and managed priorities with various creative agencies and clients to be able to complete the campaign.

  • Provided quality-control feedback on edits throughout post-production (offline edit, audio and mixing, animation and VFX, online edit).

  • Coordinated with partners to source additional or outside resources as needed.

Post-Producer | Tribehouse post

New York, July 2018 - March 2019

  • Responsible for the daily operations of the studio.

  • Managed projects across editors, producers, clients, and brands.

  • Collaborated with directors, and producers during the post-production process noting down creative and technical notes as needed, and be a through line from production to delivery.

  • Ensured that projects were completed efficiently and are on schedule.

  • Determined and managed priorities with various creative agencies and clients to be able to complete the campaign.

Content Director | Treble.fm

New York, May 2018 - June 2018, Freelance

  • Directed, strategized, and created content for various treble.fm projects, including a partnership with milk studios.

  • Worked closely with managing director to devise a web content and social strategy that aligns treble.fm’s brand.

  • Created a content calendar to ensure consistent content production.

  • Kept up to date with industry best practices as well as repurposed content for different mediums including social media and video.

  • Worked alongside the creative director to create content for the different social media channels.

Production Assistant | Santiago & Mauricio

New York, January 2018 - April 2018, Freelance

Production Coordinator | Rezonate

New York, August 2017 - September 2017, Freelance

Digital Strategist and Producer | Kworq

New York, April 2017 - August 2017


Print Coordinator and Producer | Craft, Mccann World Group

Philippines, January 2017 - April 2017

Digital Strategist | Carat Media, Dentsu Aegis Network

Philippines, July 2016 - January 2017

Channel Producer | Solar Entertainment

Philippines, March 2015 - July 2016

Social Media Coordinator | Department of Interior and Local Government, PH

Philippines, October 2017 - March 2015